WHAT IS LOCAL SEO?

Local SEO is the process of making your website rank higher in search engine results pages on Google, Bing, and others for local intent keywords. Search engines use over 200 factors to determine which websites comes up for a search query or keyword. The job of a SEO specialist in Vermont like myself is to optimize a website for these factors to give you the best possible chance of ranking higher than your competitors.

WHY IS LOCAL SEO VALUABLE?

With proper local SEO, your website will be visible to people searching for your products and services. For example, if someone types into Google "Local SEO services in Vermont", they will find this page at or near the top of Google, because I've optimized it properly! This helps drive more leads and customers, and, unlike paid search ads, doesn't cost anything when the user clicks through to the website. With a high quality local SEO company, you can get more business without having to spend money on ads.

MY PROVEN PROCESS FOR LOCAL SEO SUCCESS

My proven process for search engine optimization in Vermont can give you the best possible chance of ranking #1 in search engines. Here is the process outlined in detail:

PHASE 1. SEO AUDIT & WEBSITE ROADMAP

First, your website needs to be configured properly and have all the technical information Google needs for you to maximize your appearance in search results. It will also need conversion rate optimization to help you make the most of your organic traffic. I check for things like a sitemap, SSL certificate, favicon, global canonical tag, robots.txt file, structured data, image encoding, reviews, CTA’s and many more.

In fact, there can be up to 347 points to check for in a complete SEO Audit and Website Roadmap, depending on your business needs. This audit is necessary to set the foundation for getting the best possible results from the complete SEO process. 

PHASE 2. KEYWORD RESEARCH

Next, we’ll work together to determine which keywords you want to rank for, and which pages to assign them to:

• I’ll look at your analytics and determine what customers are currently typing in to find you.
• I’ll look at your competitors' keywords and see where exactly they are outranking you.
• I’ll ask you to brainstorm a list of must-have keywords that are valuable to you.
• I’ll expand on all the variations of these keywords.

Then, I’ll assign all the keywords we’ve gathered to your website pages for further optimization. Most Vermont SEO companies will assign 1 or 2 keywords to a page, but with my process we can optimize a single page for up to 30 high value keywords to maximize results.

PHASE 3. ON PAGE OPTIMIZATION

After the keyword research is complete and keywords have been assigned to your website pages, I’ll begin working on optimizing your content. I’ll work with you or your content writer to strategically enhance your content with the high value keywords we’ve gathered, as well as semantic terms, content readability and tone of voice. I’ll also optimize your meta title, meta description, header tags, alt tags, internal links and more to give you the best edge over your competition. 

PHASE 4. CONTENT STRATEGY

When your website is up to date, ready for search engines, and optimized for SEO, it’s time to move into the final phase of maximizing your organic search traffic. A key part of a successful SEO strategy involves strategically planning and creating informative content for your audience. These are things like:

1. FAQs
2. How-to articles
3. Guides
4. Expert tips
5. Press releases
6. Social media posts
7. Emails
8. And more

By leveraging your authority in your specific niche, you fulfill the needs of your audience and support them at every step of the online marketing funnel. This is the safest method of link building to grow your business. These pieces of content generally result in:

1. An influx of transaction-seeking users planning to purchase now or in the near future

2. Steady growth of information-seeking users who are in the first step of the buyer’s journey, wanting to familiarize themselves with your brand and offerings

Both of these users are critical to maximizing the success of any brand. An additional benefit to an effective content strategy is the authority it builds for your company. The greater the quantity and quality of your offerings, the greater you satisfy your users, the greater the share of the marketplace you take up. This makes it much easier to improve and sustain your Google rankings over time.

LET'S GET STARTED TODAY

If you are ready to maximize your online traffic and get actionable insights to help you get the best possible placements in Google, contact me today for my free Vermont SEO Audit and website roadmap. If you need a new or improved website, see my Vermont web design services. As a SEO expert and sole proprietor, my full service SEO management packages are priced much lower than other SEO agencies in VT while delivering top of the line results for your web marketing.

Or, if you are feeling confident with your online presence and know exactly what you need, inquire about any of my SEO services listed here:

• Local SEO
• Ecommerce SEO
• Keyword Research
• Citation Building
• Google Analytics Setup
• On Page Optimization
• Google My Business Optimization
• Content Marketing Services
• Review Generation